Is your brand in a relationship with Social Media?
You have an amazing brand, which in your point of view, should get most of the attention on social media pages. You post the content almost daily, but does it get the number of involvements as you expected?
It is very common for almost every company to make a presence on social media pages. Most of them have a sense of understanding about how huge impact social media can create towards their brand. But, the present does not produce the desired results. Yes, your pages have a number of likes and followers and they are growing too, but the engagement is very low.
You are successful only when your posts make a sufficient impact on people since it is the impact that generates more likes, comments, and shares on your post. Facebook also states that posts that inspire back and forth discussion in the comments are posts that you might want to share and react to. More shares mean you are reaching a whole new group of audiences without you being involved in the first place.
Here we will discuss some ideas on how to generate social media posts so that you will be able to grab the benefit through maximum audience engagement.
Approach the audience creatively
You should be creative while generating posts, people ignore usual posts. For example, instead of asking straight questions as “Which is your favorite color?”, you can go with options that include pictures of colors or pose open-ended questions and allow discussion.
Post when the audience is mostly present
You should be smart enough to know what time the audience is mostly on social media and post accordingly. In Nepal, most social media users are online at around 7 in the morning and 9 in the evening.
Take posts and emojis hand in hand
Emojis make posts more friendly and interactive. It increases audience engagement if you are able to hit the right post with the right emoji. 😊
Encourage user generated content
People love to see their content or photographs on your page. It increases the number of shares on your post.
Run a contest or giveaway
Contests or giveaways is a way to increase audience engagement since it benefits you and your audiences.
Associate your brand with a social cause
Let your audience know that you are in the industry not just for business, but also for the well being of society.
Accompany current trends
Current trends make your posts exciting and entertaining. Did you create a post on FaceApp Challenge?
Last but not the least, reply to comments. A thank you can be enough sometimes.
This is how social media can accept a relationship with your brand. It is an important aspect of digital media marketing since a lot of businesses have flourished with the proper utilization of this platform.